Shopify Home shows information about daily tasks, your store’s recent activity, and the next steps you can take to build your business.
As part of the Shopify Home team my role was to help redesign components of the Home experience. Specifically, the web/mobile experience, SMB and Plus (large merchants), merchant metrics, methods of gathering user input/feedback, recommender and card systems.
The work shown is designs, studies and analysis of how to make improvements to different features of Shopify Home.
Merchant card feed
10% of merchants determined the preferences of cards users saw in their feed, thus we required more signal/feedback from merchants. these are several design iterations on methods for gathering user feedback on which cards were useful and not useful so that we can improve our ability to serve the right cards at the right time.
New merchant visitor cards
When a new merchant opens their store they have few sales and little data. This makes it difficult for Shopify to serve relevant insightful and information. A card was designed along with data science team members to create a card to mimic a customer entering their store from where, how long and what products they were looking at. This card was well received and was one of the best performing cards we offered.
Banner celebrations
Merchants are busy and can often working during holidays or busy shopping seasons. We decided to give then a small slice of joy by offering special banners on special days and special achievements in their business.
Feed and card designs
The purpose of the Home page has changed over the years. It has many complex components to it. The features of Home were studied to determine the purpose of each, where problems were in order to design improvements.