Created and designed the Tattoo Hero brand. First developed in 2012, the design quickly became the brand representing the modern era of tattooing. The tattoo industry is no longer composed of bike gangs and dark dingy shops, and instead, it now consists of cross generational, modern studios and artists creating beautiful works of art.
The Tattoo Hero brand represents the inclusion of everyone in the skin art community, supporting the notion that everyone deserves a safe and quality tattoo from an artist, anywhere in the world. Get inspired. Get Inked.
Images are from the Tattoo Hero apparel line photoshoot, and video content includes "Vice" (the magazine) co-founder, Gavin McInnes, and Danny Smiles from the series, "Top Chef."